Tell us about your first deal in real estate?

My journey in the real estate industry began with selling timeshares and vacation packages, marking my first official real estate transaction as a licensed agent. Before this, I had been involved in property investments, including fix and flips, rehab projects, and rental properties as a property owner.

Interestingly, my inaugural venture into the world of single-family homes involved a listing opportunity. Yes, I secured a listing before working with any buyers.

The transaction went exceptionally smoothly, and it was at that moment I realized my true calling and recognized where my strengths lay.

Since my very first day in real estate, I have consistently harnessed the power of photography, video, 3D technology, and artificial intelligence for all my listings, whether they were for rent or sale, regardless of the price range. This approach has consistently delivered successful results for my clients.

Which book would you recommend the rookie you to read?

I have attached it; it’s called “Never Split The Difference.”

And “How to Sell Homes Fast for Top Dollar,” my book.

What inspired you to get into real estate?

I am deeply enthusiastic about sharing valuable information with people, guiding them through the intricacies of home ownership, and highlighting the many advantages it offers. Homeownership not only provides stability and security but also serves as a valuable investment, allowing individuals to build equity and establish a sense of belonging within their communities. My dedication to this cause stems from the belief that well-informed individuals can make decisions that positively impact their lives and the communities they live in.

What did you do with the first commission check you received?

Upon receiving my inaugural commission check, I recognized the pivotal moment it represented in my real estate journey. I decided to take a strategic approach and reinvested that income back into my business. This financial injection was dedicated to implementing high-end marketing initiatives and meticulously crafting a robust brand identity.

I understood the significance of establishing a compelling brand and a strong market presence in the competitive real estate landscape. Therefore, I used the funds to create a comprehensive marketing strategy that included professional photography, immersive videos, 3D tours, and cutting-edge artificial intelligence tools. These assets not only enhanced my listings but also set me apart as an agent who offered top-tier services.

The decision to invest in high-end marketing and brand building proved to be a turning point in my career. It enabled me to attract more clients, offer them an exceptional experience, and consistently deliver outstanding results in the real estate market.

What is your favorite spot in FL?

My unwavering love for the outdoors and the abundant ocean treasures that grace the South Florida region is not just a personal preference but a way of life for me. As an avid boater, I’ve come to appreciate the unparalleled lifestyle that this area offers.

One of the best aspects of this lifestyle is the opportunity to reside in one of South Florida’s stunning high-rise residences. These not only provide luxurious and comfortable living spaces but also grant me the privilege of being in close proximity to the water. From my vantage point, I can enjoy breathtaking views of the ocean, which has become my daily inspiration.

Living in these high-rise abodes is not just about convenience; it’s a commitment to a lifestyle that revolves around the ocean, water sports, and the vibrant South Florida culture. Whether I’m navigating the waterways, exploring the coastline, or simply basking in the spectacular sunsets, these high-rise havens serve as the perfect backdrop for an outdoor enthusiast like me.

What do you enjoy most about RESF?

I became a part of RESF because I was truly captivated by its vibrant culture. Jorge and Dinorah embody the very essence of hard work, strong business ethics, and unwavering values, which deeply resonate with my own principles. Their commitment to maintaining consistency and upholding the significance of our brand aligns perfectly with my personal values.

It’s not just a workplace; it’s a place where dedication, integrity, and a strong sense of purpose converge. This environment fuels my enthusiasm and allows me to thrive while contributing to the greater success of our team.